TRAPPED. Farmers and their families are trapped in the cycle of poverty.
BEAN. Each coffee bean is harvested by hand, it must be fermented and dried in the sun.
HOPE. From our perspective, the future is full of hope.
HARVEST. A small farmer of 2 hectares can receive up to $10,000.00 per year for the entire harvest in the best case scenario.
FAMILY. In many cases, the annual income from the sale of coffee must sustain a whole family until the new harvest.
SUPPORT. There exists an optimistic future, with financial support, fair trade, and fair price for the yield.
LOVE. Coffee is not only a productive activity, it’s tradition, it’s a way of LOVING and caring for the land.
#3 FUTURE. Exhausted and impoverished farmers cannot imagine an optimistic future.